Top Workplaces 2022: Anvil places its folks above actual property traits

Specializing within the South Orange County residential housing market, Anvil Real Estate has taken intentional steps to remain forward of the housing slowdown.

The outcomes have been record-setting months in 2022 for the 2-year-old Laguna Hills-based agency.

The practically 60 workers are a part of a tradition that may be a “business family,” one which doesn’t simply work collectively however performs collectively as effectively, touchdown Anvil within the Top Workplaces winners’ circle for the primary time.

The firm management says it believes many components of their commerce “can never be replaced by software or an app.” And that exhibits within the firm’s worker survey.

“I feel completely empowered to become the best version of myself so that I may serve others,” wrote one worker within the survey. “The community here is by far the best environment I have ever been in.”

Others within the survey lauded the agency and its management.

“The community here is by far the best environment I have ever been in! Everyone wants everyone to win!,” wrote one worker.

“We push each other to do more and be better,” wrote one other. “If you’re new, you have great role models to learn and grow from.”

The firm additionally enjoys its connection to the neighborhood, sponsoring its first pet adoption occasion with Promise4Paws, a blood drive with the American Red Cross and a canned meals drive with Second Harvest Food Bank.

We spoke with Dan Smith, Anvil’s co-founder and “captain of culture,” about his distinctive title, how he works to create a supportive work setting and what steps Anvil took to foster that file progress. His solutions have been edited for size.

Q: Could you share about your captain of tradition title? What does it imply and what does that appear like within the day-to-day at Anvil?

A: When we constructed Anvil, we wished to have this setting the place everyone feels that that is their residence. So I spend all my waking hours offering that degree of assist or making an attempt to construct that sense of tradition and belonging.

A enterprise household doesn’t simply work collectively. They do all types of issues outdoors of labor collectively. So two to 5 instances every week, we do outside-of-work actions. We would possibly stroll round Lake Mission Viejo at 6 within the morning as a gaggle. We will do joyful hours. There’s a gaggle of people who find themselves going to take a Carnival Cruise collectively. We’re doing an enormous firm tailgate at one of many Rams video games in December. So it’s an ongoing alternative for everybody to have the ability to get collectively.

Q: Some of the suggestions out of your workers states that they really feel empowered. How do you proceed to empower them within the midst of social media buzz phrases like “quiet quitting”?

A: I believe a part of it comes from the management position of hiring proper. When we’re interviewing brokers, or brokers are interviewing us to turn out to be a part of our agency, we actually exit of our solution to clarify who we’re, what we’re and why we’re….that we run as a gaggle. So due to that, these conversations don’t happen practically as a lot, as a result of they’ve come into the household understanding what they’re changing into part of. They crave this tradition and this sense of belonging.

Q: How are you dealing with assist employees returning to the workplace after the pandemic? Is there a hybrid possibility?

A: We have been 100% old style previous to the pandemic … however we now have gone to a hybrid [model] for our staffers as a result of, in all actuality, they have been proper. They have been capable of very successfully level out that there are occasions after they should be on-site and instances they’ll work extra productively after they’re not on-site. And I imagine that’s true.

If you will discover the correct mix of hybrid, then productiveness will truly improve.

Q: With the slowdown occurring in housing gross sales, how is that affecting your organization? How is Anvil coping with these latest shifting financial components?

A: We have been taking steps to organize for it. We haven’t needed to downsize like a number of firms have. I discovered a number of classes [from 2008]. One of the issues that we’re large on is lead technology.

When we noticed the rates of interest begin to go up, we immediately pivoted a few of our enterprise fashions and promoting campaigns. We’re now on the level the place we now have 9 totally different lead sources as an alternative of three. But we’re not constructing these out at the moment. We began constructing these out in January and February.

Having triple the quantity of lead sources has saved the variety of leads and enterprise coming in, although the market has began to dip. There was some threat, however this time it labored.

Q: What do you see wanting forward for the trade? Are you comfy together with your proactive method?

A: I do assume we’re going to begin to see a shift. I believe we now have quick reminiscences. I believe we adapt shortly. I believe persons are going to get used to those charges after three or 4 months, and I believe we’ll bounce again and might be resilient like we historically are.

But I could possibly be improper. So due to that, we now have a number of extra model new lead sources that may kick off quickly. So we’re persevering with to develop that, simply in case.

No. 4 small firm

Anvil Real Estate

Founded: 2020

Industry: Real property brokerage

Headquarters: Laguna Hills

OC workers: 55

Website: anvilreinc.com

Quote: “A business family doesn’t just work together. They do all kinds of things outside of work together.” — Dan Smith, co-founder and captain of tradition at Anvil Real Estate


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