Practically 24 Million Wearables Shipped in India in Q3 2021: IDC

Wearables market in India that consists of smartwatches, earbuds, and wristbands grew by 93.8 p.c year-on-year (YoY) within the third quarter of 2021, based on a report. Whereas smartwatches continued to be the fastest-growing class within the quarter between July and September, actually wi-fi stereo (TWS) earbuds helped push the expansion of the earwear class. Indian manufacturers akin to Noise, Boat, Hearth-Boltt, Ptron, and Titan emerged among the many prime distributors within the wearables market — alongside their international counterparts Amazfit, OnePlus, Realme, Samsung, and Xiaomi.

Market analysis agency International Data Corporation (IDC) reports that wearables shipments in India reached 23.8 million models within the third quarter. In September alone, the agency mentioned that shipments surpassed the ten million mark that confirmed two-fold progress from the identical month final yr.

When it comes to segments, smartwatches retained their fastest-growth within the Indian wearables market with 4.3 million shipments and a whopping 456.3 p.c YoY change recorded within the third quarter. The earwear section, however, grew 77.9 p.c YoY with 39.5 p.c market share.

Indian manufacturers comprising Noise, Boat, and Fire-Boltt captured over two-thirds of the overall smartwatch market, the agency mentioned in its report.

Gurugram-headquartered Noise maintained the management for the sixth straight quarter, with a 26 p.c market share within the quarter ending September 30. It was adopted by Boat with 23.1 p.c. After Boat, it was Hearth-Boltt that changed Xiaomi-backed Huami for the third place and captured a market share of 15.3 p.c within the third quarter — up from 5.5 p.c within the earlier quarter, IDC mentioned.

Alongside the Indian manufacturers, Realme entered the fourth place, whereas Amazfit maintained its fifth place.

Prime 5 smartwatch distributors in India in Q3 2021 (as per IDC)

Firm 3Q21 Market Share 2Q21 Market Share Yr-on-Yr unit change (3Q21 vs 3Q20)
Noise (Nexxbase) 26.0% 28.6% 405.7%
Boat (Think about Advertising) 23.1% 26.9%
Hearth-Boltt 15.3% 5.5%
Realme 7.3% 4.7% 66.7%
Amazfit (Zepp) 4.8% 9.3% 139.7%
Others 23.5% 25.0% 263.6%


“Aggressive intent to maintain their lead helped them to fur ther reduce the average selling price of watches to $73 (roughly Rs. 5,400), putting immense pressure on a struggling wrist band category,” mentioned Anisha Dumbre, Market Analyst for Consumer Gadgets, IDC India.

Not like smartwatches, wristbands noticed an annual decline for the seventh consecutive quarter. The general wristwear section that includes smartwatches and wristbands crossed the 5 million shipments mark in a single quarter, the agency mentioned.

Xiaomi maintained the lead within the wristband market section, with 49.9 p.c share. It, nevertheless, noticed a 27.2 p.c dip in its YoY progress within the third quarter. After Xiaomi, Titan got here second with 16.7 p.c share. OnePlus, however, got here third with 10.8 p.c share within the quarter.

Prime 5 wristband distributors in India in Q3 2021 (as per IDC)

Firm 3Q21 Market Share 2Q21 Market Share Yr-on-Yr unit change (3Q21 vs 3Q20)
Xiaomi 49.8% 38.9% -27.2%
Titan 16.7% 21.3% 37.7%
OnePlus 10.8% 21.7%
Others 22.7% 18.1% -54.9%


Within the earwear section, TWS earbuds, neckbands, and wi-fi over-the-ear headphones have clocked 18.7 million models within the third quarter. Boat led the section with 48 p.c share, adopted by Realme and OnePlus. Samsung that features JBL, Harman Kardon, and Infinity, on the opposite entrance, got here fourth and Ptron retained its fifth place.

IDC mentioned {that a} complete of seven.4 million TWS earbuds have been shipped out there, rising 70.5 p.c YoY within the third quarter. As a lot as 86.4 p.c of the overall TWS earbuds shipments fall beneath the $50 (roughly Rs. 3,700) pricing.

Complete TWS earbuds shipped the market captured a 39.5 p.c share of the general earwear section within the third quarter, the agency mentioned. Boat led the TWS class, with a 37.3 p.c share.

Prime 5 earwear distributors in India in Q3 2021 (as per IDC)

Firm 3Q21 Market Share 2Q21 Market Share Yr-on-Yr unit change (3Q21 vs 3Q20)
Boat (Think about Advertising) 48.0% 45.5% 176.7%
Realme 8.5% 5.5% 48.8%
OnePlus 7.2% 8.5% 4.6%
Samsung 22.7% 18.1% -54.9%
Ptron (Palred) 3.7% 5.1% 81.9%
Others 27.3% 27.5% 68.4%


“Celebrity endorsements are a key tactic for brand recall. However, to maintain the growth momentum they must invest more in newer designs and aesthetics, as well as newer collaborations with existing franchises. This can help create unique product experiences that will not only help associate with new customers but can also open new avenues to sell these products,” mentioned Jaipal Singh, Analysis Supervisor of Consumer Gadgets, IDC India.

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