India’s TWS Market Nearly Doubled in Q3: Canalys

India has solidified its place because the third-largest marketplace for true wi-fi stereo (TWS) earbuds with a share of 10 p.c, based on a market analyst agency. The TWS earbuds market grew 92 p.c within the nation to succeed in 7.3 million shipments within the third quarter of 2021. The expansion within the TWS phase has helped increase the sensible private audio market within the nation by 62 p.c, with 16.6 million models shipped. India’s development notably comes at a time when the worldwide sensible private audio market has dipped by 1.2 p.c to 118.8 million models.

Canalys mentioned in its latest report that the sensible private audio market in North America fell 15 p.c, whereas Western Europe noticed a decline of 21 p.c. This was primarily resulting from Apple’s cargo hunch as customers anticipated the next-generation of AirPods mannequin.

The dip within the world areas, nevertheless, didn’t impression the market of sensible private audio merchandise together with TWS earbuds in India. Canalys, in actual fact, famous that the expansion within the nation helped push its worldwide market share to 14 p.c.

“The strong performance is thanks to local brands, such as Boat, Noise, and Boult, as well as smartphone players, such as Realme, rapidly growing their TWS shipments,” mentioned Canalys Analysis Analyst Ashweej Aithal.

Globally, the agency mentioned that the TWS earbuds class grew marginally by 1.3 p.c to succeed in 72.2 million models. This was as a result of decline of wi-fi headphones and earphones.

Canalys reported that wi-fi headphones shipments declined by 4.7 p.c and earphones by 4.9 p.c.

Within the TWS earbuds class, Apple continued to steer its world domination with shipments reaching 17.8 million models. Canalys, nevertheless, mentioned that the corporate’s shipments declined by almost a 3rd in contrast with a 12 months in the past resulting from a big drop in demand for AirPods. It was owing to the look forward to the AirPods (3rd generation) that debuted in October.

After Apple, Samsung defeated Xiaomi to come back second out there. It was backed by a powerful efficiency from the launch of the Galaxy Buds 2 earbuds and the newest additions from JBL’s TWS entry-level fashions, Canalys mentioned.

Xiaomi moved to 3rd place as, Canalys underlined, it was not capable of scale up its inexpensive Redmi lineup out there.

Curiously, India’s Boat turned one of many top-five TWS distributors globally within the third quarter. The corporate shipped 2.8 million models that helped seize a share of three.8 p.c. It was up from 0.9 million models shipped with a share of 1.2 p.c in the identical quarter final 12 months. The numerous development helped Boat marked an annual enhance of 220.5 p.c.

Boat was adopted by China’s Edifier that got here fifth, with 2.7 million models.

Worldwide TWS shipments and development Q3 2021 as per Canalys

Vendor Q3 2021 shipments (in million) Q3 2021 share Q3 2020 shipments Q3 2020 share Annual development
Apple (together with Beats) 17.8 24.6% 26.8 37.6% -33.7%
Samsung (incl Harman subsidiaries) 8.7 12.0% 7.7 10.8% 12.7%
Xiaomi 4.9 6.8% 6.3 8.8% -21.3%
Boat 2.8 3.8% 0.9 1.2% 220.5%
Edifier 2.7 3.8% 2.5 3.5% 10.1%
Others 35.4 49.0% 27.2 38.1% 30.1%


Canalys forecasts that the worldwide TWS market will return to a outstanding development within the fourth quarter for the vacation season as Apple has introduced its new AirPods and firms together with Jabra, Sony, and JBL are bringing their new fashions throughout a spread of value factors.

“These players are pressured to lower the average selling price of their TWS devices to make themselves competitive in the market,” mentioned Canalys Analysis Analyst Sherry Jin.

Analyst Aithal prompt that there could possibly be a turning level the place the TWS class overtakes wi-fi earphones in cargo numbers in India and different markets.

“The challenge is to ensure robust supply, given the supply chain bottlenecks and the push to manufacture locally,” he mentioned.

Earlier this month, Worldwide Information Company (IDC) reported that gadgets together with TWS earbuds led the market of wearables globally to a year-on-year growth of 9.9 percent within the third quarter of 2021. It talked about that Apple led the market, adopted by Samsung, Xiaomi, and Huawei.

Can Nothing Ear 1 — the primary product from OnePlus co-founder Carl Pei’s new outfit — be an AirPods killer? We mentioned this and extra on Orbital, the Devices 360 podcast. Orbital is obtainable on Apple Podcasts, Google Podcasts, Spotify, Amazon Music and wherever you get your podcasts.

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