E-commerce agency Flipkart on Friday stated its platform noticed 1.6 million concurrent customers per second on the primary day of its festive season sale.
With out disclosing the precise gross sales quantity, Flipkart stated early tendencies in its The Big Billion Days (TBBD) sale point out that the general shopper sentiment in direction of festive purchasing could be very optimistic.
“TBBD 2022 witnessed an unprecedented variety of concurrent customers on the app — 1.6 million per second. The variety of Flipkart Plus prospects utilizing Early Entry throughout TBBD 2022 noticed wholesome development as in comparison with final 12 months’s occasion. The vast majority of these prospects have been from Tier-2 cities and past,” Flipkart said
The Walmart-owned agency stated its straightforward fee possibility, Flipkart Pay Later EMI, recorded 12 occasions improve in adoption on day 1.
Flipkart’s e-commerce platform Shopsy drew a majority of consumers from Tier-2 cities and past with sarees, males’s T-shirts and headphones being the most well-liked merchandise.
Within the sport and health class, Flipkart stated one cycle was bought each second throughout the first 24 hours of the occasion.
“Clients from Bharat (Tier-2 cities and past) continued to search out worth in choice supplied by Flipkart, throughout classes.
“The very best orders got here from New Delhi, Bengaluru, Hyderabad and different cities together with Berhampur, Howrah, Lucknow, Kolkata, Chennai, Jaipur, Karnal, Patna, Bhuwaneshwar, Visakhapatnam, Surat, Agra, Ghaziabad,” the corporate stated.