Tech

Starbucks Begins Testing its ‘Odyssey’ Web3 Rewards Initiative


Starbucks is about to offer its buyer loyalty rewards a Web3 flavour with the beginning of its a lot awaited ‘Odyssey’ initiative. Clean and inexperienced Polygon blockchain has been chosen by Starbucks to challenge ‘Journey Stamps’ as NFTs, that will permit the holders to be a part of ‘interactive journeys’. For now, the espresso chain has roped in a small group of people who had registered to affix the waitlist to check the function. The Seattle-based 51-year-old firm is trying to make use of fashionable know-how to attraction to the following era of espresso prospects.

The Odyssey programme will let Starbucks prospects play interactive video games in addition to full actions and journeys to earn factors and unlock stamps.

“We are leveraging Web3 technology to reward and connect with our members in new ways, such as offering collectible, ownable digital stamps, a new digital community, and opening access to new benefits and immersive coffee experiences – both physically and digitally,” Brady Brewer, Starbucks Executive Vice President and Chief Marketing Officer mentioned in an official statement

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The beta interface of Starbucks Odyssey exhibits the display show journeys similar to ‘Coffee Heritage’ or ‘Holiday Cheer’, that may be chosen by individuals to work together with and earn their rewards.

Coffee-lovers may even have the ability to have digital tour of Starbucks espresso farm Hacienda Alsacia in Costa Rica and take part in trivia concerning the heritage of Starbucks.

“Shortly after beta launch, members will have access to the Starbucks Odyssey market powered by Nifty Gateway, where they can buy or sell Starbucks Odyssey digital collectible Stamps among members, with Polygon as the blockchain for the entire experience starting with the beta launch,” the official assertion famous.

Starbucks CEO Howard Schultz first disclosed particulars of the corporate’s Web3 plans throughout its Q3 earnings name.

In September, the corporate partnered Polygon as its blockchain supplier to help its Web3 and NFT initiatives.

The Odyssey initiative is predicted to see a wider roll out in early 2023.


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