MADRID (AP) — Spain’s authorities has a message for girls who’re uncomfortable about their our bodies after they put on bathing costumes: Don’t be.
The federal government’s Equality Ministry launched a summer time marketing campaign Thursday encouraging ladies to reject “stereotypes” and “aesthetical violence” — a reference to social stress some ladies really feel to adapt to magnificence beliefs.
A poster promoting the marketing campaign options ladies of various ages, sizes and pores and skin colours in bathing costumes on a seaside.
The slogan is, “Summer belongs to us, too.”
In a tweet, Equality Minister Irene Montero mentioned: “Enjoy (the summer) however, wherever and with whoever you like.”
The pinnacle of the Women’s Institute, a authorities physique, mentioned gender stereotypes are on the root of discrimination based mostly on bodily look.
“Expectations are projected onto women about how they should look,” Antonia Morillas instructed state information company Efe. “That doesn’t only affect our self-esteem, it also takes away our rights and limits how we behave in and whether we enjoy public spaces.”
Spain’s Socialist-led coalition authorities, which got here to energy 4 years in the past, has made ladies’s rights one among its political banners. The Cupboard has 14 ladies and eight males in ministerial positions.
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