It began with a ardour for all issues stitching, cropping and enhancing.
Lauren Riihimaki, the influencer behind the YouTube Channel ‘LaurDIY, has been dishing out do-it-yourself content for eight years. Now, after posting several DIY Halloween costume videos, and amassing more than 8.6 million subscribers, she is returning to host HBO Max’s “Craftopia” for its second season — out there now to stream.
“For Season 1, we had kid crafters who were so cute and blew our expectations out of the water,” Riihimaki, 28, informed the Submit. “For Season 2, we’re pivoting to grownup crafters: three contestants, one winner and a $10,000 prize for every episode.
What’s extra, “Craftopia” has 4 vacation episodes launching in November to deck the halls whereas decking out the DIYs.
“These adult crafters are professionals in their fields already, so we have some prosthetics designers from ‘The Walking Dead,’ costume designers in Vegas, drag queens, carpenters and so much more,” she provides. “We’re bringing the experts together for an ultimate, timed competition with money on the line.”
With a large following on all of the socials, she landed her position as host via a younger subscriber — whose mom is an government at Warner Bros. Footage.
“My subscriber pitched me to her mom for this show after watching my DIY content,” she mentioned. “I completely owe this opportunity to Grace, which is surreal and wild to me.”
What else is wild? Her podcast she co-hosts, ‘Wild Til 9‘ with her boyfriend, Jeremy Lewis — a show on “relationships, spotting the red flags and giving the green lights, and the lifestyle in which this polar opposite couple found themselves,’ per the present’s description.
“With the shift of moving toward an older audience, that can’t be done overnight through existing platforms and channels,” she mentioned. “With the podcast, it was a fresh start for people who knew we were going to be talking in long-form about sex, mental health, relationships, dating and funny stories from college.”
When she’s not on set for the craft competitors or whipping out her recording mic and headphones, yow will discover her catering to a extra grownup viewers with ‘Tipsy TMI Girl Talk’ movies together with on-trend DIY content material.
“After a while, I realized people were watching my videos because of my personality, not necessarily because they were going to a craft store and cropping a shirt,” she mentioned. “Then, I started following TikTok trends and had a whole brand pivot that’s been so much fun.”
Despite the fact that Riihimaki went via a re-brand of types, crafting is on the coronary heart of her content material (simply ask the crafting scissors tattooed on her wrist).
“I’ve been crafting ever since I can remember: personalized binder covers, embellishing backpacks and just making something feel new,” she mentioned. “I never imagined it would turn into something this big, but starting a DIY channel become second nature to me.”
So sure, Riihimaki is an all-around, multi-platform creator with a 360-view of content material. And, in the event you comply with Alisha Marie & Ashley Nichole, Remi Cruz, Eva Gutowski and Taylor King, you most positively heard of the notorious L.A. woman gang.
“I lived in Toronto for five years before moving to L.A.,” she mentioned. “The biggest benefit is being around so many people in the similar, niche industry for creative brainstorm sessions and to talk through some hardships, too. And, collaboration hasn’t been easier.”
Riihimaki, on the West Coast, loves her canine moose, too. Simply an FYI. “My mini bull terrier is such a source of happiness in my life and has brought out a maternal instinct in me.”
Should you love crafting, TikTok-famous life-style merchandise or listening to about new manufacturers, Riihimaki has you coated. Beneath, discover her favourite merchandise from popcorn to stitching machines to luxe sneakers.
Lauren’s Favourite Merchandise
“These Nike Off-Whites were a birthday gift from Jeremy and I had free rein to pick out a pair of shoes — which was ideal,” Riihimaki. “They’re impossible to get with immediate drops, so I was so happy to add them to my collection.”
Canon EOS M50 Mirrorless Vlogging Camera, $599 (initially $649)
“The Canon EOS M50 is my favorite vlog camera ever (and I’ve been through an evolution of cameras, so this is saying a lot),” she mentioned.
Canon 11-22mm Lens, $399
“I love my wide-angle lens to attach to my Canon EOS M50 for more perspective to my videos,” she mentioned.
“I’m all about sparkling water, especially because I don’t really drink regular water,” she mentioned. “I have Topo Chico running through my veins at all times.”
Which is smart, as a result of she says it’s the “sparkliest of the sparkling water.”
“TikTok sold me on the Dyson Airwrap,” she mentioned. “I’m okay at hair, but I’m not someone who’s going to follow a blowout tutorial and you’ll never find me using a round brush. It’s so easy to use and gives you the most insane volume, especially on my perpetually flat hair.”
Singer Start 1304 Sewing Machine, $243.99
“This sewing machine does everything I need it to do and, though others can get more high-tech, this suits my needs right now,” she mentioned.
“If you’re a sneaker lover, these are a staple, natural sneaker that is worth the investment,” she mentioned. “You can wear them with anything.”
“This popcorn is the perfect combination of savory and sweet,” she mentioned. “It’s a guilty pleasure and I can crush an entire bag with one movie.”
“I’m mad that I went 27 years without having these towel scrunchies in my life,” she mentioned. “I would get so angry washing my face and having water fall on my arms, sink counter and floor. I roll these high above my wrist and it’s a game-changer.”
“This is the perfect color that matches my actual lip tone, and I’m so grateful for the Madison Beer Vogue video that got me hooked on it,” she mentioned.
Fiskars 45mm Comfort Loop Rotary Cutter, $12.39 (initially $18.02)
“It’s a crafting pizza cutter,” she mentioned. “It cuts through everything and is great if you’re starting to get into DIYs.”
Papcool Mushroom Squishmallow, $19.99
“There’s such an insane squishmallow following on TikTok and it’s the fluffiest thing to fall onto,” she mentioned. “Jeremy makes enjoyable of me as a result of they’re all the time on the sofa. And, I simply bought a hookup by the squishmallow group, so I’m past excited.
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