For as a lot as streaming providers love boasting about their record-breaking numbers, it’s nonetheless tough to precisely gauge precisely how nicely a preferred present performs. However at the moment, Netflix co-CEO Ted Sarandos has shared a greater set of knowledge on the streamer’s high films and TV exhibits but than what the corporate has supplied earlier than.
At Vox Media’s Code Convention, Sarandos shared two slides that spotlight two completely different metrics. One which measures “[Number] of Accounts” tracks the variety of customers that watched at the very least two minutes of a present or film throughout the first 28 days of launch. That is how Netflix has beforehand shared viewership metrics with the general public.
The second chart measures complete hours spent watching a present or film throughout the first 28 days of launch. This isn’t a metric Netflix has beforehand revealed to the general public or press.
Present and inform from Netflix’s Ted Sarandon, proper after dismissing Apple’s Ted Lasso as an “awards-y show” that possible has a small viewers: Netflix exhibits ranked by viewers and viewing hours. pic.twitter.com/8ceTSHqr2c
— Peter Kafka (@pkafka) September 27, 2021
“We’re trying to be more transparent with talent, with the market,” Variety stories Sarandos telling the gang at Code Convention.
Based mostly on the completely different information above you get just a few frequent titles that may be thought of Netflix’s greatest hits together with Bridgerton, Chicken Field, and Extraction. Different high exhibits embrace The Witcher, Lupin, Cash Heist, and Stranger Things.
These are exhibits Netflix has touted as a number of the most profitable on the platform, however the extra information helps contextualize the levels of their success. The Spanish crime drama has lengthy been identified to be a preferred worldwide hit for Netflix, however by way of hours considered it beats exhibits like Stranger Issues and 13 Causes Why by appreciable margins.
Netflix Highlight: September 2021
Equally, Lupin seems to be a correct hit as nicely, beating Stranger Issues by 10 million extra viewership accounts. Each Lupin and Cash Heist are foreign-language productions however dominate Netflix’s metrics, placing the corporate’s aggressive growth into foreign-language content material into extra context.
Sarandos reportedly mentioned the South Korean hit Squid Game is on monitor to “be the most popular Netflix show ever[.]”
These metrics nonetheless don’t current the complete image and may be the results of components past reputation. However so far as transparency goes, this information is greater than we’ve seen earlier than from Netflix and different streamers like Apple TV+. Hopefully, there’s extra of this sooner or later as nicely.
Matt T.M. Kim is IGN’s Information Editor. You’ll be able to attain him @lawoftd.