Entertainment

Is Taylor Swift Taking part in the 2023 Tremendous Bowl Halftime Present?


When the NFL introduced at midnight ET that Apple Music is the brand new sponsor of the Tremendous Bowl Halftime Present, the Swift-iverse went into overdrive speculating that Taylor Swift would be the performer: The announcement was made at midnight, Taylor releases her new music at midnight (er, like 99% of all main artists within the streaming age) and her new album known as “Midnights.”

With no disrespect to the Swifties, there are literally many more-tangible the explanation why Swift appears a possible front-runner for the Tremendous Bowl Halftime Present — which, with an estimated 103 million viewers this yr, is the one largest platform for a music artist in all the world.

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First off, “Midnights” drops on Oct. 21 — and can nearly inevitably be adopted by a significant tour. Swift was scheduled to do a significant world stadium tour in 2020 in help of her 2019 album “Lover.” Clearly, as a result of pandemic, it was restricted to a single preliminary efficiency in Paris in September of 2019, “Metropolis of Lover,” which aired on ABC and stays her final stay efficiency. Remarkably, “Midnights” would be the sixth album Swift may have launched in simply over three years: It joins “Lover,” her two pandemic-era albums “Folklore” and “Evermore,” and her two “Taylor’s Model” re-recordings of “Pink” and “Fearless” — the rights to which, alongside along with her 4 different pre-“Lover” albums, had been offered in Scooter Braun’s controversial acquisition of the Huge Machine Data catalog. For sure, she’s bought plenty of materials to air.

All of which dovetails into the truth that the Tremendous Bowl is more-often-than-not used as a teaser for a significant tour.

But a less-obvious cause lies within the Apple Music announcement — or, moderately, the truth that Pepsi introduced that it will not renew its ten-year-long sponsorship of the Halftime present this yr. The sponsorship started in 2013 — the identical yr that Swift launched an extended partnership with Pepsi’s decades-long arch-rival Coca-Cola. Whereas sources reported that Swift’s cope with Coke prohibited her from taking part in a Pepsi-sponsored Halftime present, whether or not or not it did, it will have been awkward. (After all, there was Swift’s 2015 criticism of the then-new streaming service over the truth that it wasn’t paying royalties on music performed in trial variations, nevertheless it shortly modified the coverage and she or he later expressed gratitude fo the transfer, telling Self-importance Truthful, “Apple handled me like I used to be a voice of a inventive group that they really cared about.”

Lastly, there’s a extra complicated matter: After years of criticism over its dealing with of race-related points that climaxed with Colin Kaepernick’s efficient banishment from skilled soccer, the National Football League made a robust effort to alter the narrative by putting a long-term partnership in 2019 with Jay-Z’s Roc Nation group on leisure — together with the halftime present. The previous three years have featured entertainers of shade nearly completely: Jennifer Lopez and Shakira (2020), the Weeknd (2021) and this yr’s multi-artist basic hip-hop extravaganza, helmed by Dr. Dre and that includes Kendrick Lamar, Snoop Dogg, Eminem, Mary J. Blige, and 50 Cent, with Anderson .Paak on drums. Whereas Swift is clearly a white girl, the previous three years have gone a great distance towards addressing the issue, and it appears doable that she would herald performers of shade to affix her (though we gained’t maintain our breath ready for Kendrick Lamar to reprise his efficiency on Swift’s “Unhealthy Blood” remix).

And at last, three sources near the state of affairs inform Selection that it’s occurring.

Reps for Swift, Roc Nation and the NFL didn’t instantly reply to Selection’s requests for remark.

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