Rivian Drops Cheapest Versions of Its Electric Truck and SUV Models

Electric-vehicle startup


RIVN -4.67%

Automotive Inc. is discontinuing the most cost effective variations of its pickup truck and SUV fashions, citing low buyer demand.

Eliminating the bottom model, dubbed the Discover bundle, now means probably the most inexpensive pickup truck within the R1T mannequin line may have a value of $73,000—a rise of $5,500, Rivian mentioned in a publish on its web site. The least costly model of its all-electric SUV, the R1S, is now $78,000.

“We realize this news comes as a surprise and apologize to customers who have had their planning impacted,” the corporate mentioned. Rivian mentioned it notified clients Thursday.

Rivian Chief Government

RJ Scaringe

has sought to simplify the array of choices the corporate initially provided for its automobiles to extend manufacturing numbers. A Rivian government, talking on a podcast, mentioned discontinuing the low-price packaging choices would permit it to fabricate extra automobiles shortly.

That is the second time that Rivian has adjusted costs for its automobiles because it confronts rising raw-material prices, significantly for batteries, and manufacturing difficulties which have led the corporate to report a $1.7 billion loss for the second quarter.

In March, the corporate increased prices for its vehicles by as much as $20,000 for some clients, together with those that had already put down a $1,000 deposit to order their automobiles. Mr. Scaringe two days later issued an apology

following buyer complaints, saying Rivian was unsuitable to use the value improve to those that had already reserved a automobile.

Rivian shares had been down about 5% in morning buying and selling Friday following the information of the modifications to its automobile pricing.

The California-based auto producer is slashing prices to preserve money and giving precedence to sure trims of its automobiles in an effort to spice up manufacturing facility output. Rivian mentioned it goals to supply 25,000 automobiles this 12 months from its plant in Regular, Sick.

Rivian isn’t the one EV firm elevating costs consequently of rising supplies and manufacturing prices.

Tesla Inc.

and Lucid Group Inc., two rival electric-vehicle makers, have raised prices this year. The common transaction value for an EV within the U.S. was over $66,000 in July, round $20,000 greater than the common gasoline-powered automobile, in accordance with car-shopping web site Kelley Blue E book.

The upper value level presents a selected problem for Rivian with lawmakers proposing modifications to a federal tax credit score for EV consumers that will set a cap for qualifying fashions. Any electrical truck or SUV promoting for over $80,000 would turn into ineligible for the $7,500 tax credit under the planned revisions. Rivian has mentioned that most of its vehicles would no longer qualify as a result.

Electric-vehicle startups like Rivian, Lucid, Fisker, Canoo and Lordstown are having to regulate to the realities of making automobiles in a harsh financial system. WSJ’s George Downs explains some of the challenges they’re dealing with and why some even threat going out of enterprise. Picture composite: George Downs

Elements shortages and supply-chain points are hammering your complete automobile trade and falling exhausting on younger auto startups which might be nonetheless making an attempt to spool up their factories.

Whereas many automobile makers, akin to

Ford Motor Co.


Toyota Motor Corp.

, are enjoying healthy profits regardless of manufacturing struggles, newer corporations like Rivian that produce few vehicles are nonetheless shedding cash.

It is a crucial interval for Rivian, which is in its first full 12 months of constructing automobiles and under pressure to show investors it could actually transition from a promising startup to full-fledged auto maker.

The automobile firm has needed to overcome a sluggish begin to the 12 months the place its meeting strains had been working effectively under capability, principally resulting from difficulties getting semiconductors.

The road charge has improved since then, and Mr. Scaringe mentioned he expects to have the manufacturing strains working at full pace by the month’s finish.

Nonetheless, it’s burning by money. On the finish of June, it had about $15.46 billion in money and money equivalents, about $1.5 billion lower than on the shut of the primary quarter.

Write to Sean McLain at [email protected]

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