Disney mentioned Friday that it’s going to launch a cheaper subscription plan for streaming service Disney+, which is able to embrace promoting.
Whereas Disney didn’t say how a lot the brand new plan will price, the present Disney+ plan — with out adverts — prices $7.99 a month.
The Mouse Home mentioned its ad-supported plan can be out there within the US later this 12 months, and internationally, in 2023.
In accordance with the media big, an ad-supported model of its streaming service is a “building block” for its lofty goal of hitting 230 million to 260 million subscribers worldwide by the tip of its 2024 fiscal 12 months.
On the finish of 2021, Disney+, which is house to “The Mandalorian,” “The Book of Boba Fett,” “Encanto” and “Hamilton,” had 129.8 million paying international subscribers.
Streaming big Netflix mentioned it closed out 2021 with 222 million global subscribers.
Since Disney+ launched in November 2019, there was some buzz as as to if the service will ultimately introduce an ad-supported choice.
The corporate’s streaming portfolio consists of ESPN+ for $6.99 a month and Hulu for $6.99 a month with adverts or $12.99 a month ad-free.
Disney additionally affords a Disney Bundle that features all three providers for $14 a month.
“Expanding access to Disney Plus to a broader audience at a lower price point is a win for everyone — consumers, advertisers, and our storytellers,” Kareem Daniel, chairman of Disney Media and Leisure Distribution mentioned Friday. “More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”