Apple Music replaces Pepsi as sponsor of Tremendous Bowl Halftime Present

The long-lasting Tremendous Bowl Halftime Present is getting a serious revamp.

Apple signed on the dotted line to take over because the occasion’s fundamental sponsor, changing Pepsi who has sponsored the present for the previous ten seasons.

The multi-year sponsorship will start with this season’s Tremendous Bowl on Feb. 12 in Glendale, Ariz.

“Music and sports activities maintain a particular place in our hearts, so we’re very excited Apple Music might be a part of music and soccer’s largest stage,” Oliver Schusser, Apple’s vice chairman of Apple Music and Beats, said in a statement.

“We’re wanting ahead to much more epic performances subsequent 12 months and past with the Apple Music Tremendous Bowl Halftime Present.”

Snoop Dogg, Dr. Dre, Eminem, Mary J. Blige, 50 Cent and Kendrick Lamar would be the final to carry out the Pepsi Tremendous Bowl halftime present.
Getty Photographs

Phrases weren’t introduced, however analysts had anticipated the league to get no less than $50 million per 12 months for the rights.

“We’re proud to welcome Apple Music to the NFL household as our new companion for the enduring Tremendous Bowl Halftime Present,” Nana-Yaw Asamoah, the NFL’s senior vice chairman of companion technique, said in a statement


Pepsi was the namesake for 10 years of halftime performances that featured Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and many others.
Pepsi was the namesake for 10 years of halftime performances that featured Mary J. Blige, The Weeknd, Coldplay, Bruno Mars and plenty of others.
Getty Photographs

“We couldn’t consider a extra applicable companion for the world’s most-watched musical efficiency than Apple Music, a service that entertains, conjures up, and motivates tens of millions of individuals world wide by the intersection of music and know-how,” Asamoah added.

Final 12 months’s halftime present proved to be a serious success after over 120 million viewers watched the present, in accordance with NFL. Performers included Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, 50 Cent, and Kendrick Lamar.

Pepsi turned a sponsor of the halftime present in 2013, taking up from Bridgestone who have been sponsors of the present from 2008 till 2012.

Pepsi’s ten seasons as halftime present sponsors noticed a star-studded array of performers take to the stage through the years, together with Beyonce, Coldplay, Bruno Mars, Katy Perry, Woman Gaga, Justin Timberlake, Maroon 5, Shakira, Jennifer Lopez, and The Weeknd.

With Publish wires

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